71. Cassandra Shuck, Brand and Business Strategist + Doula

In this episode I have some serious business and girl talk with Cassandra Shuck, a Brand and Business Strategist, Doula and owner of Milkin' Cookie, a lactation support cookie company. Cassandra has oodles of experience as an entrepreneur and started her first business at the age of SEVEN!

We talk about all the things: Strategy, Social Media, Mentorship, Failures, SEO and more. You won't want to miss this one!

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Cassandra Shuck is the Brand + Business Doula; a transformation branding and business coach empowering women to live the lives and build the dreams they are capable of. She is the founder of Tola Marketing, a creative, digital marketing agency for the contemporary entrepreneurial woman, the co-founder of Milkin’ Cookie, a lactation support cookie company for breastfeeding + pumping mamas, a real-life doula, and host of the Labor of Love Podcast. She has been featured in CEO Blog Nation, AdAge and Hearpreneur.

Cassandra’s love and expertise for finding creative and intuitive solutions has lead her to build and grow eight successful businesses, along with helping hundreds of female entrepreneurs across the globe start and build their own in the process.

She currently runs her businesses from home in North Carolina in between raising her 1 year old daughter Diana.


00:02:33 How Cassandra decided to start a business

00:03:56 When did Cassandra decide to become a Doula?

00:07:37 Don't let your full-time job hold you back!

00:09:45 What is an evergreen?

00:15:37 Know your worth girlfriend!

00:18:21 "You are probably undercutting yourself because of the mindset and self-image issues that we struggle with"

00:19:52

Chapters

• 2:33 How Cassandra decided to start a business
• 3:56 When did Cassandra decide to become a Doula?
• 7:37 Don't let your full-time job hold you back!
• 9:45 What is an evergreen?
• 15:37 Know your worth girlfriend!
• 18:21 "You are probably undercutting yourself because of the mindset and self-image issues that we struggle with"
• 19:52 How to overcome the fear of failure
• 26:02 How to strategize for your business
• 31:20 Quality vs. Quantity when it comes to Instagram
• 45:00 Getting familiar with SEO
• 46:19 "Being ahead of the curve is where we need to think as an entrepreneurship community"
• 52:45 Every bad business move is a learning experience
• 54:44 Cassandra breaks down her coaching business
• 57:56 Top 3 tips to getting started in the online space